InkSlinger PR-- or, more importantly, K.P. Simmon-- is the "how I launched", the "what worked" and a big part of the "what drove my success" behind Ten Tiny Breaths. I have worked with K.P. for about four months now. When we initially connected, it was strictly for the TTB release. I quickly realised that I needed her for more than just the release and so I've hired her on as my publicist going forward.
K.P. is the REAL DEAL. She has experience working with both traditionally-published authors and indie-authors, she has fantastic connections, she can build you an individualised, comprehensive plan that makes sense for YOU. She knows what works and what doesn't. When you're an indie author and fumbling your way through a book launch, this voice of reason sitting on your shoulder can be a lifesaver (I do picture K.P. with a halo floating over her head. Seriously.)
So, that's my secret. Contact K.P. if you're in need of a publicist. I can't recommend her enough.